Ωραίο, spot-on και μίνιμαλ το url μας, έλεγαν μέχρι πρόσφατα τα τζιμάνια του Hotels.com Μήπως όμως ο κόσμος δεν καταλαβαίνει πόσο μεγάλη γκάμα καταλυμάτων μπορούμε να προσφέρουμε, ανάλογα με τα γούστα του καθενός; Enter οι δαιμόνιοι marketeers της Crispin Porter + Bogusky και πλέον το site κράτησης  μπορείς να το πετύχεις και έτσι *βαθιά ανάσα*:

Hotels.AndCastles.AndHouseboats.AndIgloos.AndTeepees.AndRiversideCabins.
AndLakesideCabins.AndPondsideCabins.AndStreamAdjacentCabins.
AndCabinsThatArentNearAnyBodiesOfWaterWhatsoever.AndLakeHouses.
AndRegularHousesAndLodgesAndSkiLodgesAndAllThings.
Ski/ChaletRelatedAndBoutiquesAnd5StarSuitesAndRetreatsAndBungalows
AndJungleBungalowsAndOtherKindaLessExcitingBungalowsAndCabanas
AndOceansideCabanasAndSeaSideCabanasWhichSeemLikeTheSameThing
AndBedAndBreakfastsAndJustBedsBecauseThoseAreKindOfA
RequirementInRoomsOfAnyKindInOurOpinionAndCottagesAndVacation
HomesAndHostelsAndYouCanGetRewardedBasicallyEverywhereAnd
ResortsAndGetawaysAndInnsAndHarborInnsAndVillasForGuysNamedJamie
FromNorthEasternMiamiAndVillasForHumansNamedAnyOtherKindOf
HumanNameAndTreehousesAndHousesNearTreesAndRanchesForPeople
WhoReallyLikeFarmAnimalsAndRanchesForPeopleWhoJustFeelKindOf
SoSoAboutFarmAnimalsAndRanchesInGeneralAndCliffHousesAndRewards
AndYesWeAreSurprisedYouAreStillTypingAtThisPointButHeyWeStillHave
MoreAccomodationsSoWeWillJustKeepListingThemBroBroAndBeach
GetawaysAndSnowyGetawaysAndThoseAreTheOnlyTwoKindsOfGetaways
AndMansionsAndLoftsAndFarmStaysAndFarmStayRetreatsSpecifically
InNewZealandBecauseNothingSaysLuxuryLikeAnExcessOfHayAndGoat
NoisesAndIceHotelsAndIceCabinsAndIceLodgesAndHotelsWithBalcony
CapabilitiesAndHotelsWithRooftopsBecauseEveryHotelNeedsARoofItIs
KindOfJustLogisticalAndTimesharesAndCountryHomesAndPalazzinas
AndYesWeKnowWhatPalazzinasAreDontActLikeWeDontWhoIsTheExpertHere
AndPenthousesAndManorsAndStatelyManorsWhichFeelPrettySimilar
AndTownhousesAndPalacesAndHousesAndCasasWhichAreHouses
ButInSpanishAndGuestHousesForWomenNamedTammyWhoLiveForA
GreatDealAndRewardsForEveryoneElseWhoLikesAGreatDealAndAllTypes
OfPlacesForPetsAndAllTypesOfPlacesForNotPetsAndThemedHotels
AndPirateHotelsAndFairyTaleHotelsAndHauntedHotelsAndHaunted
MotelsOrToPutItAnotherWayMotelsAndYesWeAreStillGoingAndFamily
ResortsAndPlacesNearGoatYogaAndPlacesWherePeopleHaveMuscles
AndPlacesThatServeMelonBetweenTheHoursOf6And10AMAndHouse
YachtsAndYachtClubsAndOtherThingsOnOrNearWaterAndDolphin
MotelsInLowerSanDiegoAndAlsoYurts.com

Χωρίς πλάκα, αν κάνεις copy/paste στον browser σου θα δεις ότι δουλεύει μια χαρούλα. Μάλιστα η cult μορφή της εταιρείας, Captain Obvious, είπε να δείξει στην πράξη πόσο απλό είναι να το θυμάσαι:


+Bonus: ένα από τα wtf βιντεάκια που συνοδεύουν την καμπάνια του Hotels.com. Beach parties, pugs, ορεινά σπα, yoga, wellness και κατσίκες γιατί έτσι:

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